Public Relations and Media Skills
Methodology:
- Interactive training techniques.
- Various educational tools including presentations, group exercises, roundtable discussions, video clips, and case studies.
Course Objectives:
- Analyzing and evaluating the latest concepts and strategies in public relations in different environments.
- Assessing various public relations methods and approaches suitable for general organizational settings.
- Practicing essential public relations skills related to oral and written communication, editing, production, and presentation.
- Understanding the importance of media events and media skills in public relations.
- Activating the process of audience presentation and delivery.
- Using their public relations skills as a promotional tool.
Target Audience:
- Public relations employees and professionals who need to communicate and interact with internal and external clients.
- Especially beneficial for managers and supervisors in employee affairs, marketing, sales, training, and administrative functions.
- Also useful for managers and employees involved in media activities.
Program Content:
- Concepts of public relations.
- Required specifications for success in public relations.
- Public relations tools.
- Definition, roles, and situations.
- Qualities of a successful public relations employee.
Public Relations and Communication Skills:
- Importance of communication in public relations.
- Role of a public relations officer in communication.
- Message exchange.
- Models of communication processes.
- Overcoming communication barriers.
- Importance of body language.
- Definition of effective writing.
- Use of clear language.
- Writing memoranda, reports, emails, and messages.
- Preparing engaging newsletters.
- Designing and preparing interesting brochures.
Responsibilities of Public Relations:
- Preserving the identity, image, and reputation of the organization.
- Benefits of a good reputation for the organization.
- Internal and external fields.
- Building an institutional reputation based on community dimensions.
Public Relations and Media:
- Definition of media.
- Types of media.
- Conducting live and recorded interviews.
- Dealing with media interviews.
- Public relations and media: tools.
- Preparing press conferences.
- Preparing press kits.
- Preparing press releases.
- Dealing with the media.
- Building good relationships with the media.
- Handling the media during crises.
Presentation Skills and Public Speaking:
- Key characteristics of an effective speaker.
- Importance of preparation.
- Selecting the topic and purpose of the presentation.
- Analyzing the audience demographics.
- Practicing public speaking.
- Dealing with nervousness and managing stress.
- Verbal characteristics and the language of the eyes.
Role of Public Relations in Promotion:
- Client selection process.
- Social responsibility and public relations.
- Marketing public relations.
- Role of public relations in marketing.
- Sponsorship and promotion.
- Organizing different exhibitions.
