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Certificate in Event Management

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Certificate in Event Management


  • Interactive training methods, including individual and group exercises, case studies, role-playing (prepared and spontaneous), videos, and group discussions.

Course Objectives:

  • Explain the fundamentals of event management.
  • Develop a checklist for event management and organization.
  • Formulate a practical event planning process.
  • Apply event evaluation methodologies.
  • Utilize a variety of resources in logistic management.

Target Audience:

  • Professionals working in public relations, event management, and those involved in etiquette and professional standards activities.

Program Content:

  1. Fundamentals of Event Management
  • Definition of “events.”
  • Reasons for organizing events.
  • Types of events.
  • Importance of events.
  • Definition of event “theme.”
  • Steps to create events and determine their main concept.
  • Stakeholders in events.
  1. Practical Steps for Event Planning
  • Formulating the vision and defining the event “theme.”
  • Conducting SWOT analysis (Strengths, Weaknesses, Opportunities, Threats).
  • Formulating objectives and targets.
  • Assessing event feasibility.
  • Selecting the appropriate organizational structure.
  • Developing the plan.
  • Event evaluation.
  • Five elements of event creation (5W).
  • Formulating SMART objectives.
  1. Human Resources and Logistic Operations in Event Management
  • Human resource management for events.
  • Selecting the ideal event venue.
  • Marketing and promoting the event.
  • Marketing and promotional elements for the event: tickets, banners, advertisements.
  • Event budgeting.
  • Security and safety elements in event management.
  • Risk management and emergency plans.
  • Potential problems.
  • Weather conditions.
  • Non-attendance of invitees.
  • Delayed equipment delivery.
  1. Event Calendar and Evaluation
  • Difference between event calendar and evaluation.
  • The six basic stages of event evaluation.
  • Various methodologies for event evaluation.
  • Gantt charts for managing task schedules.
  • Evaluating return on investment (ROI).
  • Measuring social media engagement.
  1. Organizing Successful Events
  • Necessary steps for organizing successful events.
  • Planning and executing effective promotional campaigns.
  • Using an efficient communication system.
  • Proper utilization of the event website.
  • Wise utilization of technology.
  • Using an efficient system for logistic operations management.

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Certificate in Event Management

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