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Marketing and Sales Skills for Business Professionals

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Marketing and Sales Skills for Business Professionals


  • Utilizes a variety of traditional and interactive methods, including self-assessments, models, group exercises, and relevant videos.
  • Helps participants acquire targeted competencies and skills in marketing and sales and apply them in a smooth and professional manner.

Course Objectives:

  • Identify the scope of marketing and sales operations and understand their functions and institutional value.
  • Conduct effective audits of marketing operations to assess the internal and external environment of the company for developing a consistent marketing plan.
  • Integrate and synchronize online and offline promotional campaigns through a clear understanding of digital marketing functions and platforms.
  • Master sales operations and develop sales opportunity plans to increase sales revenue and profitability.
  • Develop marketing and sales standards to measure performance levels and ensure alignment with desired goals and outcomes.

Target Audience:

  • Professionals working in various fields such as marketing, public relations, communications, sales, and operations.
  • Professionals seeking advanced competencies in marketing and sales.
  • Those interested in deepening their knowledge and acquiring advanced specialized skills in marketing and sales.

Program Content:

  • Marketing and sales scope.
  • Definition of marketing functions.
  • Definition of sales functions.
  • Differences between marketing and sales.
  • Self-assessment of sales readiness.
  • Self-assessment of marketing readiness.
  • SMarketing: Joint efforts of marketing and sales.

Essentials of Marketing Practices:

  • Marketing mix: Setting the scene.
  • Understanding the marketing environment.
  • Various techniques for marketing analysis.
  • Competitive environment analysis.
  • Michael Porter’s analysis.
  • PEST analysis (external environment).
  • Proposed framework for marketing plan.
  • SWOT analysis (strengths, weaknesses, opportunities, threats).
  • TOWS analysis (detailed analysis of strengths, weaknesses, opportunities, threats).
  • Prioritizing action plans.
  • Comprehensive audit of marketing practices.
  • Writing a strategic marketing plan.

Digital Marketing Fundamentals:

  • Traditional marketing vs. digital marketing.
  • Key platforms for digital marketing in the business world.
  • Free and paid search campaigns.
  • Auditing the effectiveness of your website.
  • Auditing your initiatives on social media platforms.

Essentials of Sales Practices:

  • Sales operations.
  • Sales objectives.
  • Competitive analysis matrix.
  • Designing impactful presentations.
  • Handling sales objections.
  • Buying and selling processes.
  • Planning for sales opportunities.
  • How to differentiate yourself from competitors.
  • Building strong professional relationships.
  • Identifying different buyer personas.
  • Understanding the various roles in decision-making.
  • Seizing the most important sales opportunities.
  • Marketing to sales employees.
  • The seven essential elements of marketing.
  • Tips for attracting the best buyers.

Measuring the Effectiveness of Marketing and Sales Efforts:

  • Conducting effective meetings between marketing and sales units.
  • Tips for enhancing communication between marketing and sales.
  • Proposed key performance indicators (KPIs) for sales.
  • Proposed key performance indicators (KPIs) for marketing.
  • Creating an effective balanced scorecard.

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