Marketing and Sales Skills for Business Professionals

Marketing and Sales Skills for Business Professionals

Methodology:

• Utilizes a variety of traditional and interactive methods, including self-assessments, models, group exercises, and relevant videos.
• Helps participants acquire targeted competencies and skills in marketing and sales and apply them in a smooth and professional manner.

Course Objectives:

• Identify the scope of marketing and sales operations and understand their functions and institutional value.
• Conduct effective audits of marketing operations to assess the internal and external environment of the company for developing a consistent marketing plan.
• Integrate and synchronize online and offline promotional campaigns through a clear understanding of digital marketing functions and platforms.
• Master sales operations and develop sales opportunity plans to increase sales revenue and profitability.
• Develop marketing and sales standards to measure performance levels and ensure alignment with desired goals and outcomes.

Target Audience:

• Professionals working in various fields such as marketing, public relations, communications, sales, and operations.
• Professionals seeking advanced competencies in marketing and sales.
• Those interested in deepening their knowledge and acquiring advanced specialized skills in marketing and sales.

Program Content:

• Marketing and sales scope.
• Definition of marketing functions.
• Definition of sales functions.
• Differences between marketing and sales.
• Self-assessment of sales readiness.
• Self-assessment of marketing readiness.
• SMarketing: Joint efforts of marketing and sales.

Essentials of Marketing Practices:

• Marketing mix: Setting the scene.
• Understanding the marketing environment.
• Various techniques for marketing analysis.
• Competitive environment analysis.
• Michael Porter’s analysis.
• PEST analysis (external environment).
• Proposed framework for marketing plan.
• SWOT analysis (strengths, weaknesses, opportunities, threats).
• TOWS analysis (detailed analysis of strengths, weaknesses, opportunities, threats).
• Prioritizing action plans.
• Comprehensive audit of marketing practices.
• Writing a strategic marketing plan.

Digital Marketing Fundamentals:

• Traditional marketing vs. digital marketing.
• Key platforms for digital marketing in the business world.
• Free and paid search campaigns.
• Auditing the effectiveness of your website.
• Auditing your initiatives on social media platforms.

Essentials of Sales Practices:

• Sales operations.
• Sales objectives.
• Competitive analysis matrix.
• Designing impactful presentations.
• Handling sales objections.
• Buying and selling processes.
• Planning for sales opportunities.
• How to differentiate yourself from competitors.
• Building strong professional relationships.
• Identifying different buyer personas.
• Understanding the various roles in decision-making.
• Seizing the most important sales opportunities.
• Marketing to sales employees.
• The seven essential elements of marketing.
• Tips for attracting the best buyers.

Measuring the Effectiveness of Marketing and Sales Efforts:

• Conducting effective meetings between marketing and sales units.
• Tips for enhancing communication between marketing and sales.
• Proposed key performance indicators (KPIs) for sales.
• Proposed key performance indicators (KPIs) for marketing.
• Creating an effective balanced scorecard.