Certificate in Corporate Communication
This course relies on individual and group exercises aimed at helping participants learn all the key aspects of corporate communication. The course also includes the use of case studies and presentations by participants, followed by discussions.
By the end of the course, participants will be able to:
- Define corporate communication.
- Apply various techniques and tools to execute effective corporate communication for companies.
- Plan and implement internal and external corporate communication programs and campaigns.
- Identify and utilize specialized areas in corporate communication.
- Employ corporate communication in new organizational developments.
- Adapt to various communication channels within the organization.
This course is intended for employees seeking in-depth knowledge of corporate communication. It is beneficial for experienced managers, supervisors, and officers in public relations. Additionally, key employees whose work relies on relationships and interactions within or outside the organization, specifically in the fields of media, corporate social responsibility (CSR), and brand building, can benefit from this course.
- Foundations of corporate communication.
- Definition of corporate communication.
- Identification and exploration of the concept and history of corporate communication.
- Differentiating between vision, mission, and goals.
- Corporate communication in a changing environment.
- The new media landscape: challenges and opportunities.
- Stakeholder management and communication.
- Engaging stakeholders.
- Defining corporate identity.
- Corporate reputation.
- The importance of corporate identity, image, and reputation alignment.
- Developing communication strategy.
- Corporate communication strategy and strategic planning.
- Global aspects of corporate communication.
- Strong and weak context cultures.
- Cultural aspects among audiences.
- Planning and executing communication programs and campaigns.
- Research, measurement, and evaluation.
- Measuring corporate reputation.
- Theories on measuring communication effects.
- Specialized areas in corporate communication.
- Media relations.
- Press and media.
- Understanding news composition.
- Different effects of media coverage on corporate communication.
- Employee communication and organizational identification.
- New media and new communication.
- Benefits and challenges of using social media for communication.
- Issue management.
- Crisis communication.
- New developments in corporate communication.
- Leadership and changing communication.
- Effective leadership communication.
- Corporate social responsibility (CSR) and community relations.
- Case of corporate social responsibility (CSR).
- Communication about corporate social responsibility (CSR).
- Eight focus areas of corporate social responsibility (CSR).
- Corporate social responsibility (CSR) and public relations (PR).
- Communication in institutions.
- Corporate communication.
- Marketing communication.
- Internal communication.
- Organizing communication.